Singapore Pools Corporate Profile
It has always been the Singapore Pools’ vision to be a world-class gaming entertainment provider. As the tagline says “For Community Purpose and Benefit”, we want to ensure that our brand can be trusted and valued by both our consumers and the entire community as a whole.
Our corporate profile
The Singapore Pools logo features a rounded blue square with the letters S and P encompassing it. This symbol is meant to deliver a contemporary and fresh new take on full-on responsibility, credibility, and commitment. It’s all about keeping the community away from illegal gambling activities.
The main business philosophy of SGpools reflects that of the services they offer: experience, entertainment, and protection. Responsible gaming is printed on our DNA and we will continue to elevate and improve the things that can still be reinvented.
Our core values include the following:
- Respect – Singapore Pools welcome diversity and equality through respect.
- Integrity – We live up to the promises that we deliver.
- Innovation – Always reinventing the wheel is one of the major forces that keep us forward.
- Customer Care – Showing our passion, empathy, and care to our customers.
- Community – There is always room for active collaborations and maintaining it.
- One Organization – Everyone acts as one with the same common end goal.
Board of Directors
Singapore Pools’ Board of Directors is headed by Chairman Koh Choon Hui and Deputy Chairman Kaikhushru S. Nargolwala. Other Board directors/members are as follows:
- Ms. Ooi Chee Kar
- Mr. Calvin Phua
- Ms. Poh Mui Hoon
- Mr. Glam Chin Toon
- Dr. Lee Kwok Cheong
- Ms. Florence Chua
- Mr. Fong Yong Kian
- Mr. Lam Chee Weng
Our management team
Singapore Pools’ Management Team consists of the following:
- Mr. Lam Chee Weng
Chief Executive Officer
- Mr. Li Chong Jin
Chief Financial Officer
- Mr. Yeo Teck Guan
Chief, Customer & Channels
- Mr. Tay Boon Khai
Chief, Risk & Compliance
- Ms. Evelyn Goh
Senior Director, People & Culture
- Mr. Simon Leong
Senior Director, Product
Singapore Pools are a proud member of the World Lottery Association. WLA is an international body for lottery organizations that have recognized Singapore Pools effort as a responsible gambling operator. SGpools have been endorsed and awarded the Level 4 Certificate which is the highest form of endorsement one could receive.
Another membership that Singapore Pool is proud of is with the Asia Pacific Lottery Association or APLA. This regional company aims to promote a professional exchange of lottery and gambling-related information all across Asia.
The industry leader that is Singapore Pools is one hundred percent committed to creating the safest gambling environment that no other online casino platform can. There can be hundreds of gambling websites out there and SGpools is willing to combat all the negative outcomes that this can cause the industry and the country.
In any case, what better way to celebrate such an earned moment but to share all the notable awards and milestones that Singapore Pools has gone so far.
Awards and milestones
With well over 50 years of experience in the Singaporean market, Singapore Pools has presented itself as a brand that can be trusted and deserving of recognition. Before Singapore Pools TOTO was even a thing that we play on our mobile phones today, it first hit the mainstream in 1968 as standalone booths.
In the year that followed, the Singapore Sweep presented an opportunity to win a $400,000 first prize which instantly became a hit. In 1986, a 4-Digit number game (which will later be known as the Singapore Pools 4D) was launched on computerized systems. Some of these lotteries have gone through significant changes as well as a jackpot prize increase over the years.
In 2002, the international football betting scene first saw the light of day in Singapore Pools. Years after that came the iShine, Scratch It, and telephone betting.
In the mid-2000s, Singapore Pools started to host conventions and trade shows for the WLA. In the next decade, numerous recognitions and awards were given across many different categories from many different reputable gambling bodies and organizations.
Our Head Office is located in 210 Middle Road, #01-01, Singapore Pools Building, Singapore 188994 and we are open from Mondays to Fridays, from 8 AM – 5 PM. You may also contact the head office main line at 6216-8168 also available from Mondays to Fridays, with the same office hours.
Official Social Channels
You may follow Singapore Pools on their Twitter and Instagram pages at @sgpools. SGpools is also on Facebook, YouTube and LinkedIn.